Miles of Ogilvy sent this in:
Hi there! Do come and join us tomorrow as we launch our partnership and new ad campaign for Nike-Team Pilipinas! =) We will not only give you all one hell of a good time but we will also be giving away limited number of Nike-Team Pilipinas dog tags for our blogger friends! =)
Nike has extended the guest list to a total of 10 bloggers who would like to come! There are still 6 available slots! The event details is posted here. Hope it is not too late for tom.
The Blog and Soul Movement has a tagline.
Over the weekend I realized the power of viral marketing over the web. With blogs, forums, podcasts and other real world connectivity synchronizers like SMS campaigns, the web can be a powerful albeit scary place to spread all sorts of information.
“The Internet” falls under several “amoral” real world machinations such as “liquor” and “firearms.” They are neither good nor bad, and it all depends on the user to turn these instruments into accomplices for doing goodness or evil. I’d like to think that the Blog and Soul Movement is a means to help achieve great things - a “bridge” of some sort to help bloggers become better bloggers and critics. Blogs are powerful. One post can actually make difference, I realized. And if bloggers become more and more credible in their niches, they can become prime movers of society.
If you blog it they will come.
This is a play with words with a famous quote back in the late 80’s from the movie Field of Dreams with Kevin Costner.
Stellify.net did a short commentary about how new media is slowly coming into the mainstream tide through various achievements of bloggers around the Philippines. She mentions Blog and Soul in particular:
…the movement aims to transform blogging into a reputable arm of Philippine media. From the looks of it, Blog and Soul is finding ways to accommodate bloggers so they can cover events traditional media would have effortless access to.
By access I mean press IDs and and an actual audience during the act of reportage. Not all bloggers can get into certain events and not all bloggers can be considered reliable sources of information simply because they aren’t considered “the media”.
